Most of the time we can’t see the wood for all the trees. I’ve been working for some time in different projects trying to make webinars more interactive and using various tools to extend the dialogue. These experiments have been mostly successful and I feel that the webinars I’m involved in are more interactive and creative than before but somehow one elephant has stayed firmly in the room – content. Nearly all webinars are centred around the delivery of content and even if we now chop that delivery into bite-sized modules with discussion in between, content delivery still dominates the session.
So why not deliver the content before the webinar and focus on questions and discussion instead? This is the basis of an interview with Michael Kolowich, CEO of KnowledgeVision Systems, Flipping the Webinar – Advanced Tips from Industry Expert on Re-imagining Stale Webinars. We generally get the participants’ attention 2-3 weeks in advance so why not make the content available immediately?
The schedule problem comes from the fact that when you find out about most webinars, they’re 2-3 weeks in the future. But as a marketer, you’ve got their attention now! Why not deliver the content now? Why make people wait three weeks? Chances are that no matter how well-intentioned a prospective webinar attendee is, some other meeting will come up in that time slot, and they won’t attend.